The English Apple Man is a website dedicated to informing consumers about how the apples they buy in Supermarkets, Greengrocers, Farm Shops and other outlets are grown, harvested and marketed.
The Journal will give a weekly update on events in our English apple orchards, using pictures and video clips to follow seasonal activities and giving the consumer a level of detail not available from any other source.All aspects of growing, harvesting, storage, grading, packing and marketing will be included enabling consumers to understand the challenges English growers face in supplying our sophisticated market place. While there is enthusiastic support for older traditional varieties from dedicated interest groups and supportive media, the English Apple Man will endeavour to explain why support for the mainstream commercial production of English apples is vital to a sustainable apple industry in this country, delivering recognised benefits to the health of our consumers while maintaining our diverse and beautiful countryside.
Varieties grown commercially are relatively few in number, when matched against the 2300 varieties on display at The National Fruit Collection at Brogdale in Kent and while there is an increasing desire by all parties to retain and where possible reintroduce the best of our heritage varieties, the sustainability of our apple acreage depends on no more than a dozen varieties. However, that does not mean we should dismiss all the efforts of growers determined to maintain our many heritage varieties, we must support all our producers, whether they be small in acreage, selling directly to the consumer, or large scale operations growing a thousand acres or more and totally dependent on supplying our supermarkets.
The History of The English Apple Man is a story of a lifetime spent in the industry, as a boy straight out of school, then as a young man developing all the practical knowledge of growing and later taking on the management of the family fruit farm, then changing course to join the major supplier of English Apples in a technical role and finally becoming Technical Director with a responsibility for product and environmental safety , product quality, and technical innovation.
Now retired, The English Apple Man will bring his unique experience of the English apple industry to all who visit the English Apple Man website.
Links will be developed allowing consumers the opportunity to link to sites recommended by The English Apple Man. These will be both educational web sites and access to specialist nurseries and farm shop outlets.
Frequently Asked Questions will answer many of the aspects consumers are unsure of, such as availability, fruit condition etc.